You’ve already tried the usual fixes. Posting more. Running ads. Handing it to your marketing team and hoping they’d get it. That didn’t fail because your team isn’t good. It failed because nobody gave them a strategy to work from.
I know what it’s like to not want to rebuild. Our 100-year-old house caught fire while we were at church. The flames didn’t take it down. The water used to put them out did, and the sand under the old foundation gave way. I loved that house. I never wanted to rebuild it.
When we did, we didn’t start with paint colors. We started with the blueprint, and we built on a better foundation.
That’s how I rebuild brands. For 30+ years, through advertising, design, and brand building, I’ve started with what’s underneath: competitive analysis and interviews with your best clients, so your brand is built on their words, not guesses. Not pretty logos. Brands that make the cash register ring.