My story
The voices of limiting beliefs handed down to me by my family still echo in my mind:
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“You can’t do that.”​
“You’re not good enough to play that position.”​
“You are just a B-student, it’s ok.”
When those voices swell like crashing waves, and the enemy whispers that they are my reality, I head to the shore of the lake. The rhythmic waves meeting the shoreline, the soft pull of the sand beneath my feet—it’s there, amidst the tides, that I reconnect with my Creator. He is my true anchor, my North Star, guiding me through both the fiercest storms and the calmest seas. It’s in His presence that I find the strength to challenge those waves of doubt and build something powerful.
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God fuels my passion and confidence, helping me chart a course that delivers high-impact brands for female founders who refuse to be swept off course. With over three decades of experience—from corporate and agency work to freelancing at home with three young daughters—I’ve navigated the creative waters to craft big brands for hundreds of business owners.
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My drive to help women see their own strength pushed me into the deep waters of one of the most competitive industries: direct sales. There, I learned how to turn the tide, building large, successful teams, shattering sales records, and earning achievements that made waves.​​
Then a storm came
When the company I was representing announced its closure, it was like being slammed against the rocks by a relentless wave. The impact left me gasping, feeling the familiar pull of doubt and fear trying to drag me under.
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But as I fought my way to the surface and caught my breath, I made a resolute decision:
I would chart my own course. I would build a brand of my own, instead of floating along on someone else’s. I would be the captain, steering my ship, choosing how I’d be remembered—not some company. My brand would reflect my values, my mission, and my purpose—not a borrowed compass.
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In that moment, I found my true direction—the compass I needed to navigate this new journey. And when I did, other business owners began to take notice. They saw the clarity and confidence in my brand and wanted to know how to navigate those same waters for themselves. They asked me to show them how to anchor themselves in their own truth and build a brand that was unmistakably theirs.
I had weathered the storm and found my way to the shore—now, it’s my mission to help others do the same.
Looking for a Speaker?
With over three decades navigating the ever-changing tides of graphic design and advertising—including corporate offices, agency halls and freelancing at home—Heather has charted a course that’s helped hundreds of business owners build bold, unforgettable brands. Available to speak both in person and virtually, she casts a wide net, sharing her expertise to empower entrepreneurs who are ready to rise above the waves, elevate their vision, and scale their businesses to new horizons
Since then...
I’ve had the privilege of steering powerhouse brands for bold, driven women entrepreneurs, leading them to clarity, confidence, and unstoppable growth. Through my Strategic Branding Method, I guide female founders who are ready to multiply both their income and their impact. Whether I’m sharing my expertise on stage, on podcasts, or directly with my clients, I bring an elevated level of excellence and experience.
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I don’t just create brands; I direct them with precision, charting a course that my clients can use to navigate their business with purpose and authority. The result? They stand out in a sea of sameness, amplify their influence, and create an even bigger impact in the world.
